Objective
Tradewinds Adventures required a branding update and a new responsive .com – one easy to manage and update in the future …
Outcome
We simplified the brand mark – stripped back and styled to compliment the new, confident look of the brand. Then we asked questions … a lot of questions and we leaned in to better understand the motivations and desires of different surf and dive tribes. This data defined the tasks and objectives of the new .com and defined opportunities to better serve potential customers. The result – an elegant, responsive website, optimised for better customer conversion. Brand confidence bolstered by the beautiful user experience. An intuitive backend content management system then enables the client to self-manage and update the site moving forward.
